ux/ui, product design ⁕ 13 jan 2025
ux/ui, product design ⁕ 13 jan 2025
At INSAIM Design Studio, we’ve spent years helping clients build landing pages that effectively convert visitors into leads or customers. A landing page can be the deciding factor in whether someone engages with your brand or clicks away, so getting the design and functionality right is crucial. Today, there are numerous landing page creators available, offering everything from pre built templates to advanced features like dynamic text replacement.
In this article, we’ll walk you through the 6 best landing page builders, highlighting each platform’s strengths and ideal use cases. While we explore multiple options, we’ll also explain why we primarily recommend Webflow for businesses aiming to grow, thanks to its high performing capabilities and powered features that scale alongside your company.
Framer is a flexible landing page builder with an intuitive drag-and-drop interface and advanced design options. It offers pre-built templates, dynamic text, and real-time editing to help users create engaging pages with animations and interactive elements. Both beginners and experienced designers can benefit from Framer’s range of features, which support creative control while keeping workflows straightforward.
Readymag is a user-friendly platform for creating visually striking landing pages. It features a drag-and-drop editor, along with pre-built templates and customizable design blocks, allowing users to experiment without coding. Seamless integrations with marketing tools, along with interactive widgets and animations, help maintain a cohesive user experience that encourages clear calls to action.
If you already have a WordPress site, Elementor is a top pick for landing page creators who prefer a drag and drop editor within the WordPress environment. With Elementor, you can access pre built blocks and widgets for nearly any design element imaginable, plus advanced styling options to keep your landing page design on-brand. You’ll also appreciate the plugin’s real time visual editing, which helps you see your changes as you make them. While Elementor is extremely flexible, it’s limited to WordPress users. If you’re not on WordPress or plan to switch platforms, it may not be the best long-term solution.
ClickFunnels is more than just a landing page builder—it’s a full-fledged marketing tool designed to handle entire sales funnels. From lead capture funnels to membership sites, it’s built for marketers who want to create a landing page alongside multiple funnel stages. The drag and drop builder offers a straightforward way to design conversion optimized pages, while built-in email marketing and affiliate management streamline your promotional efforts. For businesses heavily focused on direct sales, ClickFunnels can be a game-changer. However, its monthly cost may be a stretch for early-stage startups, especially if you only need basic landing page design.
As INSAIM Design Studio, we’ve tested a variety of tools, and Webflow is our top recommendation for companies that want a professional, scalable solution to build landing pages. With its powerful drag and drop editor, you can create truly custom designs, tapping into real time previews of your changes to ensure your brand’s vision comes to life accurately. Unlike many platforms that merely offer pre built templates, Webflow provides advanced control over HTML, CSS, and JavaScript—meaning it’s equipped with powered features that cater to even the most sophisticated designs.
The platform’s integrated CMS lets you manage dynamic content, making it easier to convert visitors by providing relevant, up-to-date information. Webflow also offers conversion optimized features like animations, interactions, and quick load times, all crucial elements in capturing and retaining visitor attention. Another major advantage is how Webflow can seamlessly integrate with various third-party services, allowing you to use your favorite marketing tool—whether that’s an email automation platform, CRM, or analytics software.
In our experience, Webflow has enough advanced features to serve a company’s needs for several years, allowing significant room for growth without having to switch platforms. If you’re looking for a high performing, future-proof solution, Webflow is the way to go.
HubSpot’s Landing Pages come as part of the larger HubSpot Marketing Hub, providing a fully integrated marketing tool that covers everything from email marketing to CRM. The platform offers a drag and drop builder, letting you create a landing page quickly using pre built landing page templates. HubSpot shines when you want deeper customer data and automation workflows, as you can easily track leads and tailor content. For businesses already in the HubSpot ecosystem, it’s a natural choice. However, if you’re not committed to HubSpot’s broader platform, you might find it less cost-effective compared to standalone landing page creators.
Selecting the perfect tool depends on your specific needs, budget, and long-term plans. Here are key factors to consider:
Ease of Use: Pick a user friendly platform if you lack technical expertise.
Customization: Ensure the builder supports custom code or in-depth styling if you need highly branded designs.
Integrations: Check if it can seamlessly integrate with your existing CRM, email provider, or analytics tools.
A/B Testing: Look for built-in testing to continually optimize and convert visitors more effectively.
Scalability: Make sure the advanced features can support your growth over time, so you aren’t forced to migrate later.
“For startups where testing your hypothesis or acquiring your first clients hinges on the effectiveness of your landing page, we recommend partnering with professional designers as early as possible. Sometimes it seems that only development and talking to users are essential in the initial steps, but you will never know whether your idea is working unless you validate it with a professionally designed website.”
Victor Gubanov, CEO of INSAIM
For more on choosing a no-code builder: A Guide to the Top No-Code Website Builders of 2025.
We’ve explored the top landing page creators, but at INSAIM Design Studio, our go-to recommendation is Webflow. Its robust powered features ensure your landing pages not only look great but continue to perform as your business grows.
Ready to talk about landing page design or need a personalized consultation? Fill in our brief or schedule a call with us today, and let’s start transforming your ideas into compelling, high performing landing pages.
A landing page builder is an online tool that lets you create a landing page without needing in-depth coding knowledge. It helps you quickly design conversion optimized pages to convert visitors into leads, sales, or subscribers.
Yes, most platforms allow you to seamlessly integrate with popular CRMs, email marketing services, and analytics tools. This helps streamline your marketing funnel and data collection.
Absolutely. Many come with pre-built, high performing landing page templates that you can customize using a drag and drop editor or drag and drop builder, giving you a head start on your design.
